APEX Content Market 2022: Connecting Airlines and Content in Dublin

 

Event Overview

The APEX Content Market 2022, held June 7-9 at the Royal Dublin Society (RDS) in Dublin, Ireland, brought together airline content buyers and worldwide content distributors for an exclusive, members-only event focused on in-flight entertainment. This strategic gathering was co-located with Future Travel Experience (FTE) EMEA, FTE Ancillary, and World Airport Retailing events, creating a comprehensive ecosystem for aviation professionals to explore the future of passenger experience. As the only global industry event dedicated to connecting content stakeholders, APEX Content Market 2022 provided an intimate and productive setting for all airline content needs, including TV, movies, games, GUIs, apps, and audio content.

Key Highlights

APEX Regional Passenger Choice Awards

A centerpiece of the Dublin gathering was the 2022 APEX Regional Passenger Choice Awards ceremony, which honored airlines from around the world for excellence in passenger experience. These prestigious awards, independently certified by a third-party auditing company and verified by Porsche Consulting, recognized airlines that demonstrated exceptional service and innovation across various aspects of the passenger journey, with a particular focus on in-flight entertainment and connectivity.

Co-Location with FTE Events

  • Cross-Pollination of Ideas: Content professionals gained insights from adjacent sectors of the aviation ecosystem
  • Expanded Networking Opportunities: Access to a broader range of industry stakeholders
  • Comprehensive View of Passenger Experience: Understanding how content fits into the overall travel journey
  • Efficiency for Attendees: Multiple events in one location maximized the return on travel investment

Content Acquisition Sessions

  • Global Content Trends: Presentations on emerging viewer preferences and content consumption patterns
  • Regional Content Focus: Discussions on the importance of culturally relevant programming for diverse route networks
  • Technical Integration: Workshops addressing the challenges of implementing new content formats across varied IFE systems
  • Licensing Frameworks: Sessions on navigating the complex landscape of international content licensing

Irish Hospitality and Networking

  • Opening Reception at BrewDog Dublin Outpost: A relaxed setting for initial connections among attendees
  • One-on-One Meetings: Scheduled appointments between airline buyers and content providers
  • Content Showcases: Screenings of upcoming releases and premium programming
  • Evening Events: Exploring Dublin’s cultural attractions while providing informal networking opportunities

Industry Insights for Influencers

Content Trends

  1. Post-Pandemic Content Strategy: Adapting to changing passenger expectations following global travel disruptions
  2. Personalization at Scale: Leveraging data to deliver customized content experiences while respecting privacy
  3. Regional Content Diversity: Increasing importance of culturally diverse content libraries reflecting global routes
  4. Sustainability in Content: Growing focus on environmentally conscious programming and reduced carbon footprint
  5. Wellness Programming: Expansion of meditation, sleep assistance, and wellness content for passenger wellbeing

Strategic Opportunities

  • Document Recovery Strategies: Showcase how airlines were rebuilding their content offerings post-pandemic
  • Highlight Technology Integration: Feature innovative approaches to content delivery and passenger engagement
  • Explore Partnership Models: Examine successful collaborations between content providers and airlines
  • Address Budget Challenges: Discuss strategies for maintaining quality despite financial constraints
  • Promote Content Innovation: Champion creative approaches to in-flight entertainment

Video Highlights

APEX Content Market 2022 Dublin

APEX Content Market 2022 in Dublin, Ireland co-located with FTE EMEA events at the Royal Dublin Society

The official FTE EMEA and APEX Content Market 2022 highlights video captured the energy and productivity of the Dublin gathering. This video, available on YouTube at https://www.youtube.com/watch?v=ZqoNHUsCEIA, showcases:

  • The vibrant setting of Dublin, a city with rich cultural heritage and growing technology sector
  • Key moments from the APEX Regional Passenger Choice Awards ceremony
  • One-on-one meetings between airline representatives and content providers
  • Panel discussions and thought leadership sessions
  • Networking events featuring Irish hospitality and cultural experiences

Additionally, APEX’s press release following the event (available at https://apex.aero/apex_press_releases/airlines-from-around-the-world-land-in-dublin-for-an-in-person-ceremony-honoring-the-2022-apex-regional-passenger-choice-award-winners/) provides a comprehensive overview of the Regional Passenger Choice Awards ceremony that was a centerpiece of the Dublin gathering.

Local Industry Engagement

  • Inflight Dublin: The locally-based IFE provider showcased their innovative solutions and expertise
  • Irish Aviation Authority: Representatives discussed regulatory considerations for content delivery
  • Local Production Companies: Irish content creators presented opportunities for unique programming
  • Technology Partners: Dublin-based tech firms demonstrated solutions for content management and delivery

Future Outlook

The success of the 2022 Content Market in Dublin set high expectations for future iterations of this essential industry event. The following year’s Content Market would be held in Istanbul, continuing the tradition of bringing together key stakeholders in the in-flight entertainment ecosystem to forge partnerships and shape the future of passenger experience.

Conclusion

APEX Content Market 2022 reinforced its position as the essential event for in-flight entertainment content planning, bringing together decision-makers from airlines and content providers in an intimate setting designed to facilitate productive connections. The event’s co-location with FTE EMEA, FTE Ancillary, and World Airport Retailing created a comprehensive ecosystem for exploring all aspects of the passenger experience.

For industry influencers, the market provided unique insights into content trends, airline priorities, and passenger preferences that would define the in-flight entertainment landscape in the coming year. As airlines continued to rebuild and reinvent their offerings following the pandemic, the relationships formed and knowledge gained at APEX Content Market 2022 proved invaluable for those seeking to lead rather than follow in this dynamic sector.

The celebration of excellence through the APEX Regional Passenger Choice Awards highlighted the industry’s resilience and commitment to exceptional passenger experiences, even during challenging times. This spirit of innovation and dedication would continue to drive the evolution of in-flight entertainment in the years to come.

 

Related Posts

Get Started

Ready to grow your business?