RISE Program

RISE “Reasons to visit” Inflight Strategic Execution Program
12 month turnkey strategy for DMOs
Unlock the inflight entertainment industry
Entertain captive and active travellers !
Engage with Reasons to Visit

Who It's For​

State Tourism Agencies
Regional DMOs
Local CVBs
Airlines Content &
Technology Providers

How It Works

DMOs produce content
InflightFlix
- Reformat & translate
- Host in DAM for IFE
-Distribute to content providers
- Report on Distribution

Benefits

-Avoid audiences who never travel.
-Create content pre approved for IFE.
-Distribute to all content providers.
-Target audience with air access.
-Entertain with Reasons to Visit.
-Create demand & support route.
-Promote regions and seasons.

Opportunity

Data-driven Opportunity

of passengers have 1+ reasons to visit
0 %
of world's population fly
0 %
passengers in 2025
0 B
of DMOs have online strategy
0 %
of DMOs have onboard strategy
0 %
wasted on non-travellers
€€€ 0 Millions

Reallocate your budget from non traveller to travellers
From 10% of people who travel on the ground to 100% in the air

Inflight Benefits

Right People, Right Time

Our inflight marketing strategies engage active travelers when captive on flights home dreaming of their next vacation.
We focus on passengers with air access, helping you inspire and convert visitors effectively.

  • Reduce ad wastage on audiences who never travel
  • Create content in pre-approved format for inflight entertainment
  • Unlock the inflight entertainment (IFE) industry
  • Distribute to IFE industry content, connectivity and technology suppliers
  • Target audiences who travel across multiple airlines route networks
  • Reach audience flying home dreaming of their next flight
  • Engage with up to 100 reasons to visit a state or country
  • Inspire interest and stimulate demand for visitation across 10 regions
  • Convert interest to intent, increase load factors
  • Support routes and regions

How We Get You Onboard

Inflight Strategy Development

Content Creation
Blueprint

Digital Asset
Management

IFE Industry
Distribution

Video on
Demand Integration

Podcasts
Production

Live TV
Placement

Moving Maps
Integration

12-Month Execution & Deliverables

Week 1-2: Strategic Planning

Week 3-4: Content Planning

Week 5-6: Content Adaptation

Week 7-8: Format & Translation

Month 3: Destination DAM for IFE

Month 4: Media Plan

Month 5: Connectivity Distribution

Month 6: Technology Distribution

Month 7: IFE Indestination Mobile App

Month 8: Podcast

Month 9: LIVE TV

Month 10: Airlines Social API

Month 11: Review

Month 12: Plan